AdTech Essentials - Implementation & Integration
Navigating the complex world of AdTech can be daunting, but with our expert support, it doesn’t have to be.
Our AdTech specialists work collaboratively with your in-house teams to ensure that you own and have full transparency across all of your advertising technologies. We support the end-to-end process from helping you select the right tools to suit your business needs to onboarding and configuring them to work optimally within your marketing framework.
By streamlining this process, we help you harness the full power of your digital marketing tools, increase visibility, enhance efficiency and boosting your campaigns' effectiveness. Let us take the tech hassle out of your hands so you can focus on growing your business.
Key Business Outcomes
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Ownership and transparency of your complete AdTech stack
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AdTech requirements, scoping, selection, on-boarding and set-up
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Move forward with a clear AdTech strategy tailored to your business.
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Understand the importance of owning first party data and how to best manage it.
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Choosing the right AdTech tools most suitable for your business needs.
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Harnessing the power of custom AdTech including DSP and programmatic advertising platforms.
We can help your team across the below areas:
DV360 / DSPs
Efficiently and effectively reach your target audience across digital channels and maximise your ad spend by accessing a network of inventory through programmatic advertising
First Party Data
Safety gather information from individuals who have interacted with your business online, providing consumer insights and enhancements to your targeting strategies
AdTech Strategy & Enablement
Selection and implementation of advertising technology tools and platforms that integrate into your existing systems and optimise your campaigns, maximising return through data-driven insights.
Campaign Tracking & Analytics (GA4, GTM)
Set up of campaign tracking through both pixel and Conversion API methods and web analytics tools such as GA4 to understand your user's interactions and behaviours.
Merchant Centre
Upload and manage your product data feeds to be showcased across various Google platforms and monitor the performance of your product listings.
Ad Account Set-up & Structure
Complete set up of Ad Accounts across all available platforms with a streamlined structure for optimal performance.
CRM Strategy & Data Utilisation
Utilise your data to better understand your customers, increase sales, streamline operations, and improve overall efficiency.
