Adserving
Unlock the full potential of your digital advertising efforts with our specialized expertise in ad serving. We’re dedicated to empowering in-house marketing teams to excel in campaign execution and implementation, leveraging the appropriate ad serving features for your brand.
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With our tailored expert support and guidance, your team can streamline the complexities of ad trafficking, audience targeting, and campaign optimization, ensuring every ad reaches its intended audience with precision and impact. From campaign setup to performance monitoring, our team will provide hands-on assistance that empowers your team with effective ad serving practises.
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From improved ad visibility and audience engagement to enhanced ROI and campaign effectiveness, our team can assist with maximizing the impact of every advertising dollar and drive measurable results for your business whilst providing continuous expert support.
Key Business Outcomes
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Understanding the role of ad serving in the current climate and when it should be implemented.
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Support with setting up streamlined Account & Campaign structures within ad server platforms such as CM360.
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Guidance on building and implementation of Floodlights and pixels.
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Integration of CM360 with other Google products such as DV360, GA4, SA360 and Google Tag Manager.
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Customised training sessions with your team that explores campaign setup, trafficking ads, audience targeting, reporting, and optimization.
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Dynamic Creative Optimisation, enabling personalised ad experiences tailored to individual users in read time such as dynamic ad creative, messaging and offers.
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Understanding of ad specs and creative best practise within an ad serving environment to ensure the highest visibility of your campaigns across image, video and HTML5 assets.
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Troubleshooting support.
