Online Video
Boost your video campaign performance with our team of online video experts at Hopper. We exist to elevate your in-house team's skills in online video buying, whether you're starting from scratch or looking to fill specific skill gaps.
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Navigating the online video landscape can be daunting, but our experts are on hand to assist with everything from campaign strategy, channel selection, setup, optimisations, and reporting success.
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We bring years of experience to the table, having refined video campaigns for many beloved Australian brands to drive efficient video views and brand uplift across platforms like YouTube, Connected TV, and Video on Demand.
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Whether you're looking to introduce, refine, or scale your online video campaigns, Hopper is tailored to meet your specific needs, ensuring you maximise your budget and achieve remarkable results.
Key Business Outcomes
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Develop online video strategies and campaigns aligned to business objectives.
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Get a clear view of the online video landscape including the major platforms, the various forms of video, and the different types of formats available.
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Technology requirements whether buying direct or via a DSP.
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Understand the differences and strengths & weaknesses of the various video platforms such as BVOD, AVOD, SVOD, FAST.
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Curate effective online video creative that aligns with best practice on each platform.
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Understand the role of online video campaigns within your current marketing mix.
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Upskill your teams understanding of how to implement various brand safety functions.
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Report on campaigns effectively and measure overall success.
