Print media offers the opportunity to tap into some of the most loved and engaged audiences and environments. The challenge is, selecting the right titles from the myriad of highly fragmented audiences and titles.
We collaborate closely with your in-house team to ensure print campaigns align with your business goals & objectives.
From initial strategy and planning, researching titles and issues based on your audience and brand requirements, to engaging with engaging with publishers, negotiations, and selecting titles, through to ensuring your creative fits with both the title and the content covered in the issue, we can support you delivering stronger and more impactful print campaigns.
Our engagement models are designed to be flexible, adapting to your specific needs and providing expert support to enhance your presence efficiently.
Key Business Outcomes
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Develop print campaigns aligned to business objectives.
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Understand the role, strengths & weaknesses of print within your media mix.
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Decoding magazine buying metrics and jargon - readership, circulation, FPC, etc.
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How to alignment with trusted titles and managing your campaign across formats.
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Audience research, targeting and building effective reach & frequency.
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Print buying teams & technology requirements.
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Considerations when buying print - title selection, creative considerations, placement, alignment with features, digital extensions.
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Engagement and negotiation with print/magazine publishers.
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Creative best practice - building effective brand & activation messaging.
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How to know you're getting the most out of your buys.
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End to end management and implementation for print campaigns.
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Measuring campaign delivery and success.
