Enhancing Systems and Workflow Processes for Optimal Efficiency

As in-house media teams scale and mature, it is essential robust systems and processes are in place to support the increased growth. This approach ensures that workflows are fully optimised, leading to heightened efficiency and productivity.

By regularly evaluating and refining these processes, agencies can reduce inefficiencies, focus time and resources in the most valuable areas and adapt to evolving market demands.

This not only maximises the quality of work delivered but also empowers teams to consistently achieve better results and maintain a competitive advantages in a dynamic industry.

Key Business Outcomes

Identify key areas for process improvement.
Implement tools and techniques for workflow optimisation.
Document critical agency processes and systems.
Foster a culture of efficiency and continuous improvement within the team.
Build or refine briefing and debriefing templates and processes.
Measure and evaluate agency workflows and efficiencies.

We can help your team across the below areas:

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Review current Systems and Workflow Efficiency

Workshop current workflow challenges.
Refine systems and workflows - with documentation.

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Tools and Technologies for Workflow Optimisation

Audit current communication and project management tools and provide an overview of options (e.g. Trello, Asana).
Workshop selecting the right tools for specific needs.
Integration of tools for seamless workflows.

Internal and External Agency Briefing Process

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The importance of clear and effective briefing.
Key components of a successful brief.
Best practices for debriefing and feedback.
Building strong agency-client stakeholder relationships (for internal and external agencies).
Creating an agency-specific briefing template.

Project Management Tools and Techniques

Defining project goals, objectives, and target outcomes
Establishing project milestones and deadlines
Organising people and resources
Creative responsibility and accountability (RASCI)
Project management templates, tools and software.

Measuring and Evaluating Workflow Efficiency

Tools for tracking and measuring performance (hours vs outcomes).
Reporting and analysing results.
Agency team KPI development workshop.

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