Programmatic Advertising
Leverage the precision and versatility of programmatic advertising to reach your audience at various stages of the consumer journey. We work alongside your in-house teams to tap into rich data sources and environments aligned to your business goals.
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With our experience in working at some of Australia’s pioneering trading desks, we provide specialist support to ensure that every programmatic advertising dollar is optimised for your performance goals – whether that’s driving brand awareness, website traffic, or conversions.
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We prioritise brand safety and transparency, ensuring your brand is protected against ad fraud and brand integrity is maintained.
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Whether you are targeting niche audiences or launching large-scale campaigns, we can assist with delivering personalised and impactful programmatic strategy and execution across all channels.
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With scalability, flexibility, and innovation at the core of our approach, partnering with Hopper enables you to achieve measurable success across your programmatic executions.
Key Business Outcomes
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Streamlined set-up and structure of accounts, campaigns, and creatives across a range of DSPs.
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Implementation of Ad Serving where necessary.
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Auditing and support with programmatic campaign strategy, targeting and creative optimisations tailored to specific objectives.
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Execute key programmatic tactics including accessing premium inventory, contextual targeting, remarketing, etc.
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Implementation of Brand Safety tools and ad verification methods to safeguard your brand in the programmatic environment.
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Facilitate seamless integration across various digital channels in the programmatic network such as display, video, mobile, audio, and digital OOH.
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Unlock cost-efficiency and ROI in an environment that allows for real-time bidding and maximise the efficiency of your ad spend.
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Detailed analytics and reporting that can be integrated into consolidated dashboards to assist with data-driven decisions.
