Radio

As a true broadcast medium, radio can introduce your brand to new clients, engage captive listeners and build brand consideration & foot-traffic at scale - when planned & executed properly.

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We collaborate closely with your in-house team, focusing on achieving your goals and ensuring your radio activity is planned & executed in line with your objectives.

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Having worked alongside & within radio stations, there are a number of ways to ensure you’re getting the most out of your campaigns from leveraging ad formats & placements to driving effective R&F, tapping into creative resources and on-air talent ensuring message cut through, amplifying your presence through promotions and integrations, and driving incremental value through negotiation tactics and value audits.

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Our engagement models are designed to be flexible, adapting to your specific needs and providing expert support to enhance your broadcast radio knowledge.

Key Business Outcomes

• Planning radio campaigns aligned to business objectives. 

• Understand the role, strengths & weaknesses of radio within your media mix.

• Leverage broadcast reach to bring in new audiences, enquiries and foot-traffic.

• Defining audience targeting and building effective reach & frequency.

• Assessing radio buying teams & requirements.

• Considerations when buying radio - markets, single vs multi network, daypart placements, network selection, digital extensions.

• Implementation support across all buy types: Spot Buys, Live Reads & Promotions.

• Conducting negotiations and how to get the most out of your buys.

• Creative best practice - building effective brand & on-air activations.

• End to end management and implementation for radio campaigns.

• Measuring campaign delivery and success.