Television & Screens
Television continues to be the pinnacle for brands wanting to drive customer awareness, due its emotive audio-visual strengths and broadcast reach.
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Linear TV offers unique challenges and is arguably most difficult service to be in-housed due to the specialty expertise and systems required. Digital TV makes screen buys more accessible and targeted, however comes within its own individual requirements.
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Whether you’re working with a specialist external TV buying agencies or are considering your own in-house team, we can help assess your capabilities and arm you with the knowledge, questions to ask, and working processes to get more out of your agency partnerships.
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Our engagement models are designed to be flexible, adapting to your specific needs and providing expert support to enhance your screens knowledge.
Key Business Outcomes
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Develop TV/Screen strategies and campaigns aligned to business objectives.
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Understand the role, strengths & weaknesses of TV within your media mix.
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Decoding TV buying metrics and jargon – CPM, Tarps, R&F.
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Managing across multiple networks & screens – Linear TV, Digital TV, BVOD, SVOD.
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Guides to audiences targeting, reach & frequency.
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Understand TV buying teams & technology requirements.
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Key considerations – network selection, markets, creative durations, peak, off-peak & digital channels splits.
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Managing across internal and external agency teams, workflow management, questions you should be asking and how to know if you’re getting a good deal.
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Benchmarking - how to know you’re getting the most out of your buys.
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Creative best practice – building effective brand & activation messaging.
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Measuring campaign delivery and success.
