Television & Screens
Television continues to be the pinnacle for brands wanting to drive customer awareness, due its emotive audio-visual strengths and broadcast reach.
Linear TV offers unique challenges and is arguably most difficult service to be in-housed due to the specialty expertise and systems required. Digital TV makes screen buys more accessible and targeted, however comes within its own individual requirements.
Whether you’re working with a specialist external TV buying agencies or are considering your own in-house team, we can help assess your capabilities and arm you with the knowledge, questions to ask, and working processes to get more out of your agency partnerships.
Our engagement models are designed to be flexible, adapting to your specific needs and providing expert support to enhance your screens knowledge.
Key Business Outcomes
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Develop TV/Screen strategies and campaigns aligned to business objectives.
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Understand the role, strengths & weaknesses of TV within your media mix.
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Decoding TV buying metrics and jargon – CPM, Tarps, R&F.
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Managing across multiple networks & screens – Linear TV, Digital TV, BVOD, SVOD.
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Guides to audiences targeting, reach & frequency.
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Understand TV buying teams & technology requirements.
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Key considerations – network selection, markets, creative durations, peak, off-peak & digital channels splits.
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Managing across internal and external agency teams, workflow management, questions you should be asking and how to know if you’re getting a good deal.
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Benchmarking - how to know you’re getting the most out of your buys.
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Creative best practice – building effective brand & activation messaging.
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Measuring campaign delivery and success.
